Outline and explain the marketing research process and explain why it is important to conduct marketing research and also give its limitations.

Marketing seek is the planned and systematic gathering and snack of entropy and the analysis of information relating to all aspects of marketing and the terminal usage of goods or services -Leader & Krystis. Sometimes a go with whitethorn want information ab away its customers, and so forget carry out interrogation. The marketing purlieu is constantly ever-changing and as marketers we need to monitor these changes by research. The research is not used to make decisions save to shave the risk of qualification a wrong decision. For example sludge Factor may decide to change the shade of its ruby-red lipstick by and by seeing that people dont subvert it as much as the red lipstick of Revlon, but unless they do marketing research they do not apply up whether this is because of the shade of the lipstick of every other reason. This would not only be an expensive misplay but they may also lose some of their catamenia customers who do not like the new change. Ho w can we know what it is that our customers want or need without asking them? Without research we exit reduce our decisions to work out work. The objectives of marketing research are exploratory, descriptive and casual. Exploratory research starts by collecting information that may assist in helping to define a occupation an suggest a guess for it.

For example: the manufacturer of short Butterly may let out a decline in gross sales and the conductor mar talk to wholesalers, retailers or sales representatives to look for and recognize possible problems. Descriptive research is used to ...describe marketing pr oblems, situations or markets such as the ma! rket potential for a issue or the demographics and attitudes of consumers - Armstrong. The objective of causal research is to identify the theory of cause and effect relationship. The first step in carrying out marketing research... If you want to get a full essay, take up it on our website: BestEssayCheap.com

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