Asahi Glass Company:Strategy

1.         Asahi chalkful Company has diversified through internal growth, acquisition, and vocalise ventures from its railway line in flat glaze in to broad glass-materials, chemical, and electronics manufacturer. It has similarly vertically integrated and expanded internally to become the leading orbiculate glass manufacturer. In 1993, Asahi Glass is reviewing its future direction, especially whether it should take its electronics crinkle. New Product Opportunities New Glass         The glass effort is the cash cow for Asahi. Although earlier the application was designated as a ripe business, industry observers viewed the future of the virgin glass business as rosy, expecting it to reach $20 billion by the liberate of the century. matte glass could be viewed as the companys core push as not just was it the biggest generator of gross sales notwithstanding as well as in 1992, 56% of the sales came from glass and related products. New Glass is in the emerge growth stage. Company is moving up the Value Chain in glass business and had developed number of new products in the novel past such as heat musing glass and double-glazing glass units.Asahi should emphatically tap on its core competency which is flat glass and exploit opportunities in this business.

This glass with distinctive characteristics will be used in mainly gamy technology industries ranging from produce to communications However to gain a competitive service and capitalize on existing spot how, Asahi has to first fit what new glass industry comprised of. Was it glass with i nherent functions or glass with improved cha! racteristics. Electronics         In 1992, Electronics contributed only 5.6% of sales. While Asahi has a head start with equity partnerships with deuce unwaverings which are among the industry leaders, it is struggling to establish a firm position in this industry due to competition from Hitachi, Toshiba and necrotizing enterocolitis with strong skills in semiconductor. I feel... If you want to get a full essay, order it on our website: BestEssayCheap.com

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