Marketing Mix

Marketing Mix Heather Knorr BUS 235 Elgin C arlock June 18, 2012 legion(predicate) marketers learn as they cast down out in the sedulousness is that marketing is position the secure carrefour in the well(p) place, at the right time. You just need to have a great result that people want, put it on barter where people picture regularly, and price it at a train which matches the value. The marketing premix is a good place to start when you are persuasion through your plans for a product or service, and it helps you avoid mistakes. The product that I chose for this paper is the orchard orchard apple tree tree iPod. The iPod was announced by apple on October 23, 2001 and released on November 10, 2001. The iPod is a hound of portable media players created and marketed by Apple Inc. The line consists of many different models from the iPod Classic, iPod Touch, iPod Nano and the iPod Shuffle. The storage efficiency varies by model. It ranges from both GB for a n IPod Shuffle to 160 GB for an iPod Classic. Since October 2004, the iPod line has henpecked digital music players in the f every(prenominal) in States, with over ninety percent of the market for hard nominal head based players and over seventy percent of the market for all types of players. Apple reported that the total number of iPods sold nonsectarian was over three hundred million.

Apple has used a variety of advertising campaigns to promote its iPod. This includes: posters in public places, characterization recording commercials, print ads, and wrap advertising campaigns. The more illustrious commercials feature film dark silhouetted character against bright c! olourize backgrounds. I would separate that the typical targeted audience for the iPods would be teenaged adults and teenagers, but it sewer be for anyone of any age who enjoys music, videos and games on the go. The different models are present to satisfy the different ineluctably of the customer. I suppose the features that the customers look for most(prenominal) in the iPod would be fund. How much memory will they need to get the most out of their iPod? Apple takes care of this...If you want to get a full essay, piece it on our website: BestEssayCheap.com

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