Parcel Force

Learning outcomes On successful completion of this unit a learner will: LO1 Understand the creation and process of switch LO2 Be able to ingestion the concepts of segmentation, poseing and positioning LO3 Understand the one-on-one elements of the extended merchandise mix LO4 Be able to routine the marketing mix in different contexts. Context The pattern of this assignment is to apply your knowledge of marketing to dell (well cognise computer supplier) through an informal account statement. Your report should polish off each of the following questions in turn: assign 1 - Understand the concept and process of marketing (LO1) 1a) let on the main characteristics of a marketing oriented organisation and acquit if you think Dell exhibit these characteristics. (1.

1) You are required to ask the following in formulating your answer: Definitions: alternative definitions including those of the Chartered frame of Marketing and the American Marketing Association, satisfying clients needs and wants, make up and satisfaction, exchange relationships, the changing emphasis of marketing Marketing concept: exploitation of marketing, business orientations, societal issues and emergent philosophies, guest and challenger orientation, skill and effectiveness, limitations of the marketing concept Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis, marketing objectives, constraints, options, plans to include target markets and marketing mix, stove of marketing 1b) Discuss the benefits and costs to Dell of adopting a marketing orien tated approach. (1.2) You are required to ! realise the following in formulating your answer: Costs and benefits: benefits of building client satisfaction, desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too shockable a marketing focus, come quality marketing Task 2- Be able to use the concepts of segmentation,...If you want to get a unspoiled essay, order it on our website: BestEssayCheap.com

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